Student guest post by Stefanie Kreisman
Sounds like a daunting task. How will I support myself while my business takes off? Will I have a brick and mortar location or will I only have an e-commerce site? What types of marketing campaigns should I use to launch my business? These are just a few questions that come to mind when wanting to become your own boss.
As a recent college graduate from SIUE I have had a difficult time starting a solid career in marketing. While shopping for rings one day, and not finding what I was looking for, the salesperson suggested that I look at Etsy.com. I went online to check it out and began researching the site. I became intrigued with the concept that anyone in the world could sell their handmade or vintage items on this site. After looking at different shops and comparing how different sellers displayed their products, I began looking at their shop’s social media sites. This is where I found specials and deals that users posted to their followers. I also noticed great care in the photos posted on social media so that the same theme from the shop carries over to other social media accounts.
I spent a few weeks researching different shops, and turning to Google on how to succeed on Etsy. I came up with my own plan on opening my own shop on the website. I have a passion for knitting and crocheting. I began creating as much inventory as I could which included hats, scarves, leg warmers, and pillows. I purchased a digital SLR camera and set up pictures to showcase these items. I used what I have learned so far in my marketing experience to list these items with specific keywords, and detailed descriptions. I created social media accounts, a logo, created a theme and launched my store. I was finally ready to open after months of research and creating product.
My end goal is to become an Etsy Success and show others that it is possible to start your own business. Each purchase from my shop also benefits others around the world through Kiva.org where other entrepreneurs can borrow a loan and start their own business without paying any interest.