Student guest post by Paige Hewett
If you’re looking for ways to create and keep up customer loyalty, try some of these quick and easy tricks!
- Offer *Perks* to Reoccurring Customers – A rewards program is a great way to keep your customers coming. The best way to give customers an awesome perk without breaking the bank is offering something they are already buying. Let’s say you are a coffee shop, a perk you can offer to your customers is a punch card indicating that when they buy five coffees they will get their sixth coffee free! This gives the customer something to work toward and will keep bringing them back.
- Premium/Platinum Memberships – Some customers are willing to spend more money with you if you make it worth their while. Think of Starbucks and their reward program. Every $2.00 a customer spends they receive a star, once the customer reaches 300 stars they become a gold member. Gold members have a variety of perks that regular customers do not have. They have double-star days, personalized gold membership cards, free drinks, etc. This makes it worthwhile for very frequent customers because in the long run they will receive premium perks.
- Email Promotions – This is something you can do in store or online. Right on the spot offer the customer an incentive for signing up for your email list, maybe 10% their current purchase. Then inform them about the ongoing discounts they will receive through email periodically. Send out special *VIP* emails including coupons, information about upcoming sales, birthday offers and holiday specials.
- Social Media – The power of social media is amazing. Use your loyal customers to help spread the word about your business! Offer discounts or free items to customers who use social media to your advantage. If you are a rock climbing business you could offer your customer a $5 off coupon next time they visit when they “Check-In” to your business on Facebook. This will give you some positive buzz and give your customer an incentive to come back another time.
- Be a Good Boss – There is only so much you can do for your customers and at the end of the day, your employees are what make or break your business. Train your employees to care for the customer as much as you do. Get your employees to remember frequent customers’ names or how they take their coffee (if you’re running a restaurant) so the customers visit feels more personal.